How To Understand Keywords In Searcher Context

In my last column, I created a Web searcher behavior quiz to demonstrate the complexity of query (keyword) classification. I admit that it was a tough quiz. But I made it tough for a reason.

When it comes to keyword classification and context, it is far too easy to inject our personal opinions onto keyword phrases. It is not a “bad” thing to want to relate to, engage, and connect with your target audience.

As search optimizers, we sincerely hope that searchers’ mental models of desired content matches the content we have on our own and our clients’ websites.

Google Analytics Now Data Sampling: What’s The Catch?

Google made a significant event out of Leap Day 2012 by releasing a new version of Google Analytics featuring Data Sampling. The idea behind data sampling is commonplace in any statistical analysis: in order to get results faster, you analyze a sub-set of data to identify trends and extrapolate aggregate results based on the percentage of overall traffic represented in the sub-set.

While I’m not a huge fan of sampling data when not necessary, larger data sets put a significant load on servers and sampling becomes a necessary evil when trying to deliver quick high on high volume data sets. As a result, I’m a fan of how the GA team has integrated data sampling into reporting.

Create SEO reports by integrating Google Webmaster tools & Google Analytics

We all know that Google Webmaster Tools provides query information, impressions, clicks, click through rate, and search phrases average position. And Google Analytics data is all about happenings after a visitor chooses to visit your site. All these days we need to extract the data individually and need to create a report. Now we have a way to integrate these two great tools. If you are interested, you may sign up and integrate.

Once you integrate Google Analytics & Google Webmaster tools, in Google Analytics you will see a navigation link "Search Engine Optimization" under "Traffic Sources".

Explore SEO reports. Enjoy!

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