AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks

Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the ability to find potential customers in a familiar, granular way. Another new feature, Location Insertion, is aimed at letting advertisers with multiple locations create one ad, and have information dynamically inserted depending on the user’s query or location. Both features are part of location extensions. which are also getting some other tweaks in response to feedback.

For ZIP code targeting, advertisers will be able to add up to 1,000 postal codes at a time. They’ll also be able to view campaign performance stats by ZIP code.

AdWords To Automatically Match For Misspellings, Other Variants

Most experienced AdWords advertisers have developed keyword lists that include things like misspellings, plurals, and other variations on a keyword or phrase. Now, Google will do all this automatically — as it does with organic results — with exact and phrase matching, though advertisers will be able to opt out.