10 Optimization Secrets To Drive More Mobile Traffic From Facebook

One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s about 5x more than the average website.

One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s about 5x more than the average website.

Perhaps even more staggering: the growth rate of their mobile traffic actually exceeded their US growth rate last year (17% vs 16%).

With US smartphone penetration now past 50% (likely to reach 65% by year-end), mobile devices are simply how your Facebook profile is consumed!

Pew: Twitter, Facebook Aren’t Moving As Much News As You Think

We’ve heard that social media is a great source of traffic for news outlets so often that it’s close to textbook. Yes, Facebook, Twitter and the rest are important, according the2012 State of the News Media report by Pew Research Center’s Project for Excellence in Journalism—but not yet as important as the buzz might lead you to think.

That’s not to dismiss the value, rather to put it in perspective in a way that may be hard to see when you spend a lot of time immersed in various forms of social media. Nine percent of the respondents in the latest PEJ annual survey “very often” follow news recommendations from Facebook or Twitter via computer, mobile or tablet—a growing number, up 57 percent from 2009.

How Serious Is Facebook About Search?

An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive?

It’s clear that Facebook needs better internal search. Right now the search function at the top of the page is not very useful. Improving Facebook site search seems to be the first objective of an internal team, led by former Googler Lars Rasmussen, according to BusinessWeek;

5 Social Media Tips for Improving ECommerce Site Sales Conversation and Promotions

As we all know ecommerce website promotion is a big challenge in online marketing industry and social media promotional area helps ecommerce site promotion through both direct conversation and as well by influencing the organic listing. Here you can find 5 solid tips that can help you to win it.

(1) Get to know where your type of customers are available - It can be from Facebook, Youtube,  Twitter, LinkedIn, Google Plus, Pinterest etc. There are many social media site that can help your business to grow in sales volume or to increase you brand presence which can finally lead to a returning conversation.

(2) Find your competitors and monitor what they do - Get to know the social sites in which your competitors are active and the content type they publish. Also look for the page views, followers, and fans of their social profiles how they involve in specific product promotion.

(3) Provide offers through social media - Mention exclusive Offers like coupon, holiday specials, free shipping etc.

(4) Engage customers - Write interesting articles and blog posts about specific products and its features and post it in your social sites profiles. Ask questions / reply to queries and conduct poll to make the place lively.

(5) Don’t use the company profile for direct product selling - Get facts and figures on your products and the specialty of the products. Make your company profile interesting and not boring.

These are the basic tips that can be followed for a start. As you cover these...you will be learning new areas based on the profile insight popularity and conversion statistics. For more insight feel free to drop your lines in comment section.

Top SEO strategies & tips for Facebook Page Owners

Facebook Page is a key for your business promotion and for many after their business website; they invest much time, effort and money to their business or personal Facebook page. Facebook by its social space popularity pulls more traffic to their site, so make use of it to bring traffic to your Facebook business page. Here are the top SEO strategies & tips for Facebook page owners.

1. Have the most suitable name for your Facebook page and do not change it.

2. Choose the best URL for your Facebook Page and to rename to custom URL, you need to have 25 fans to your Facebook page.

3."Why is this page" about text box on right side should have the message for the visitors and have the most effective words to it for greater indexing.

4. Make use of the “Info” tab to include important links and texts with keywords on your page.

5. Make use of the option "Suggest your friends".

6. Make use of “Static FBML” boxes and tabs to have banners, content and links. Here is a link to “Static FBML”.

7. Post your website links and useful links that relates to your theme in your page’s stream.

8. Add photos, videos and discussion forum.

9. Add your Facebook Page links to your websites and social sites like LinkedIn, Twitter and so.

10. Engage your fans and make them to comment and like your content in page stream.

Hope you have got an idea on Facebook Page SEO strategies. Feel free to post if you have any SEO tips for Facebook Page organic promotion.



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