SEO Ranking Factors
Keyword Strategy
Choosing the appropriate keywords is a crucial part of search engine optimization. Optimizing various elements of your site for major keywords can have a positive impact on your site's rankings. Be aware of density in search engine optimization when incorporating keywords into your site, and be careful to avoid keyword stuffing.
Keyword Placement and Search Engine Optimization
Major keywords should be incorporated into all areas of your site. Title tags, anchor text, headings, and alt tags are all great opportunities for keyword placement. When done correctly, optimizing these areas of your site for major keywords can result in better overall SEO rankings.
There are many elements to consider regarding keywords and search engine optimization. One important element is the placement of your keywords. Your website's TITLE tag is one of the most important places for keyword placement. Anything that is written inside your TITLE tag shows in search results as your page title. The TITLE tag should be no more than six or seven words, and the keyword must be near the beginning. Another important place to include keywords for search engine optimization is in the anchor text, especially for the anchor text of inbound links. If you have a keyword in the anchor text of a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular. Headings are also a good opportunity for keyword placement. However, if you decide to incorporate keywords into your headings, be sure that your page has actual text about that particular keyword.
Search engine optimization can also affect the way you add images to your site. If you choose to integrate images on your page, ALT tags can be useful for keyword placement. Spiders cannot see images, but if you include keywords about your images in your ALT tags they can read their textual description and have a better understanding of your page. Correct optimization of images is very important to search engine optimization as it allows you to reinforce your page's SEO theme.
When performing SEO on your site, you will also want to include keywords in your website's URL. Keywords in URLs can be helpful in improving your site's search engine optimization, but this should be used in conjunction with other keyword placement throughout your site. If you don't have keywords in other parts of the document, don't rely on having them in the URL alone. Here is an example of a URL you would like to rank for the term Search Engine Optimization.
Example: http://example.com/search-engine-optimization.html, where "Search Engine Optimization" is the keyword phrase you are attempting to rank well for.
SEO and Keyword Density
Keyword density is incredibly important for search engine optimization. A density of 3-7% is best for major keywords, while minor keywords need only have a density of 1-2%. Documents with a keyword density of 10% or more are usually thought to be using keyword stuffing, a writing technique which not only looks unnatural, but can get your site banned from search engines. Be wary of search engine optimization services that use this technique, as they will only hurt rankings in the long run.
Choosing Keywords for Search Engine Optimization
In SEO, it is important that you carefully select keywords for your page so that your site is best optimized for search. This part of search engine optimization is absolutely critical, and will greatly affect your results. Decide on a few relevant keywords, determine whether synonymous keywords should also be incorporated, and attempt to keep keyword phrases in as close proximity as possible. By keeping these points in mind when choosing both your major and minor keywords, you will better optimize your page. One example of synonymous keywords would be for instance, Search Engine Optimization, SEO, Optimize for Search, etc.
Keep in mind that it is best in search engine optimization to only use a few relevant keywords. If you optimize for an excessive amount of keywords, especially unrelated ones, it will affect the performance of all your keywords, and even the major ones will be diluted or lost in the text. Furthermore, it is important to keep an eye on keyword proximity for keyword phrases of two or more words. Keyword proximity measures how close together in the text the keywords are. It is best if they are immediately after one another with no words between them (e.g. "dog food" vs. “a dog likes this food.”). Keyword phrases that are separated by other words or paragraphs still count, but not as much as exact phrases.
When performing search engine optimization on sites in English, it is a good idea to optimize for synonyms of the target keywords in addition to the main keywords. In general, search engines are smart enough to use synonyms when ranking sites in English. For many other languages however, synonyms are not taken into account when calculating SEO rankings and relevancy. This is very important to remember, as you will need to have adequate keyword density for your search engine optimization to work effectively.
Spelling errors in search engine optimization are another common concern when deciding on which keywords to optimize for. If you know your target keywords have common misspellings or alternative spellings (e.g. Search Engine Optimization and Search Engine Marekting or PPC Management and Paid Search), you may be tempted to optimize for them. This technique might get you some more traffic, but having spelling mistakes on your site can make a bad impression and potentially reflect poorly on your company as a whole. Because of this, it is best not to include keyword mistypes. This is generally thought to be a black hat SEO technique.
Links and Search Engine Optimization
Why Internal Links help SEO?
Though in search engine optimization the anchor text of internal links is not as important as that of inbound links, it is still a useful tool for SEO. Named anchors, the target place of internal links, are not only helpful for internal navigation, but are good for SEO because you put additional emphasis on the fact that a particular page, paragraph, or text is important.
Inbound Links can make or Break Search Engine Optimization
Inbound links from other websites are a great way to improve your search engine rankings and increase your site's credibility. As stated earlier, anchor text is a hugely important tool for improving rankings. Other determinants of your site's credibility include the origin of inbound links, number of backlinks, and whether cross-linking is utilized in the inbound linking process.
The anchor text of inbound links is one of the most important factors in search engine optimization. It is best, though not essential, to have a keyword in the anchor text. The origin of inbound links is another important factor in achieving good SEO rankings. Be sure that the site that links to you is reputable. Generally, sites with greater Google PR are considered trustworthy. Furthermore, having links from sites similar to yours is very useful, as these types of links indicate that the competition is voting for you and you are popular within your topical community.
Links from .edu and .gov sites can be hugely beneficial in SEO (search engine optimization), as these sites are more highly regarded than .com, .biz, .info, and similar domains. Such links are hard to obtain, so having them tie to your site increases your credibility. These types of links are highly desirable from a search engine optimization perspective and are largely sought after. Links from directories are great, though again it strongly depends on which directories the links are coming from. Being listed in reputable directories such as DMOZ and Yahoo! Directory can mean a great boost in your rankings, but having many links from PR0 directories is useless for search engine optimization and can even be considered link spamming if you have hundreds or thousands of such links. It is also better if the page linking to you has few outgoing links, as this makes yours look more important.
In search engine optimization (SEO) in general, it is thought that the more backlinks you have to your site, the better. But again the reputation of the sites that link to you is more important than their number. Other important factors include their anchor text, whether it includes a keyword, and how old the site is. No matter what a search engine optimization service provider tells you, having older inbound links is better, since getting many new links in a short time implies that such links were bought. Of course, if you obtain these links via press release or article syndication, it is a good thing.
A final aspect of inbound linking to look out for is cross-linking. This is a common, but frowned upon, practice in search engine optimization. Multiple site cross-linking occurs when site A links to site B, site B links to site C, and site C links back to site A. This is the simplest example, but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading, and will be penalized if noticed by a search engine.
Why Outbound Links can hurt Search Engine Optimization
Be careful not to create pages which list too many links, both from an inbound and outbound perspective. In search engine optimization it is believed that having many outbound links does not get you any benefits in terms of ranking, and could potentially make your situation worse. Furthermore, unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. Be sure to periodically check the status of the sites you link to, since sometimes good sites become bad ones and vice versa. In most cases, you do not want to link to other sites unless you are using a nofollow link. Nofollow links are often used in search engine optimization to link to other sites without passing on link weight to that site.
How Meta Tags Help Rankings
Creating specifically formulated meta tags can have a very large impact on your search engine optimization campaign. The description and keywords meta tags are very significant aspects of your site, and when used correctly can be beneficial for SEO and enticing visitors to click on your search engine listing. When creating meta for search engine optimization, take the time to analyze every word, as it could end up significantly impacting your site's performance.
Use the description meta tag to write the description of your site. This description must contain keywords and should not be too long or too short. It is often recommended in search engine optimization that the keyword be placed at the front of the description to add emphasis.
The keywords meta tag is also fairly useful, although, like all meta tags, it gets almost no attention from Google and only some attention from Bing and Yahoo!. Keep the keyword meta tag concise. Be careful not to stuff the keywords tag with keywords that you don't have on the page, as this can negatively affect your ranking and will not help your search engine optimization.
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